Last summer we created an interactive installation in which viewers could discover how Dewar’s 12 Double Age whiskey is processed, while being transported to the flagship factory of Aberfeldy and bathing in the Pitilie Burn waterfall. These landscapes provided a virtual window that showed the essential dimension Dewar’s. For this we had a 7-meter LED screen where attendees could interact with in real time thanks to a complex interaction of programming work and kinect technology.
We have also collaborated with @joseroda @chamo_san @maria_melero @mirandamacaroff @agrahovsky @mundopiruuu to create an interactive display of animated pictures showing the traditions and philosophy of the Dewar’s family through their different viewpoints. The pictures operated using sensors connected to arduinos, which become activated once a user’s presence is sensed, bringing to life the illustrations of these great artists.
Our third intervention in this space was a projection on the back of the stage, animated with an art collage including live photos and VJing of the event, and visual real-time performances of the invited bands: Love of Lesbian , Delorean and Sidonie.
In the bars people could enjoy amazing culinary creations spearheaded by chef Sergi Arola, alongside emerging young chefs Jongping Zhang of Soy Kitchen; Manuel Urbano of La Malaje, and Diego Manuel Garcia of Kitchen 154. An opportunity to taste the exclusively designed Dewar’s cocktail while enjoying an environment immersed in our hypnotising visuals created exclusively for the occasion.
Last summer we made some artistic interventions for @dewarsspain in Madrid: an interactive installation, an interactive display of animated pictures and a projection on the backstage, animated with an art collage including live photos and VJing of the event. We had so much fun! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ By @martinaampuero, @jvaalina, @davidros_, Romà Hereter, @maddalena.sgobbi, Esteban Rubira and @kristiankrisis of the #EyesbergTeam #Eyesberg #EyesbergStudio #interactive #installation #art #installationart #digital #digitalart #display #vjing #animation #pictures #projection #motiongraphics #artcollage #vj #madrid #brand #event #backstage
Pictures of #ScotchEgg @t Royal Tapestry Factory, Madrid
Dewars Scotch Egg Club, el whisky de los huevos de oro The Shaker & The Jigger
“Dewar’s Scotch Egg” by Eyesberg Studio
Art Direction: Martina Ampuero
Technical Direction & Sound Design: José Vaaliña
3D Artists: David Ros, Romà Hereter Masip, Madda Sgobbi, Martina Ampuero
Interaction Programming: Esteban Rubira
Sound Design: José Vaaliña
AV Techniciant: Christian Marín
Agency: LBN Creativa 360º
Location: Real Fábrica de Tapices de Madrid
Website: The Scotch Egg Club
Eyesberg Studio, 2016