Seat Arona Party @t El Molino, BCN

For the Seat Arona product launchment campaing we’ve created all the audiovisual environment of the VIP party at El Molino, one of the most emblematic places of Barcelona.
This time we’ve collaborated with Lo Siento Studio to create a light sculpture floating above the public and projected in all his faces.
We’ve created a series of generative content for the mapping sincronized with the LED Screen in the stage, all generated in realtime interacting all night long with the DJs and musicians of the stage.



Producido por Eyesberg Studio

4D letters by Lo Siento Studio

Dirección: José Vaaliña
Dirección técnica: Antonio Vera
Producción: Daniel Marzo, Eduard Catafal
CG artists: Jordi Massó, José Vaaliña
Tech crew:
Christian Marin
Jordi Massó
Guillem Pujol
Antonio Vera
Omar Álvarez

Client: Seat
Agency: Creativa 360

Tech Partners: Smode & Switch Audiovisuals